Wipe It Down: Fresh Mornings, Music Blend, and DIY DJ Marketing Hacks

Transcript

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what's up everybody.

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Welcome back to beyond the dj booth podcast.

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I'm one of the co-hosts, brian b, and this is joe bunn.

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Welcome back, buddy.

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Where'd we go?

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That's true, you know, I was gonna think of a good opening because the last one was so good.

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Yeah, it was good, but let's talk about, like, how you start your morning okay you know like yeah.

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Are you just like get up bathroom shower guy, or are you like shower guy and then when the morning you know?

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I'm a room.

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thing happens, it just happens.

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Like oh, I'm a routine guy, I'm a routine guy.

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So what does that look like for you?

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The routine is get up shower immediately, then push-ups and sit-ups.

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That's weird right, you work up a little lather after you've gotten all clean.

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Yeah post-shower.

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I don't know why, because I'm not awake and the shower wakes me up, got it.

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And I'm not.

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Really I'm doing push-ups and sit-ups.

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It's not like I'm doing a full, like cardio workout, right, and then I'm on the way.

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You're asking if I drop bombs in the morning, dropping some bass.

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No, that's not until I'm here, because then I've had coffee at the house to go, yeti cup.

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Stop at another coffee shop, get the latte, bro.

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That is yeah, I'm double down.

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I have one coffee, one latte, one scone.

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Drop bass here at the office.

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You know what Rob Ferre calls it what?

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And Rob Fer drop bass here at the office.

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You know what rob ferret calls it what?

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And rob ferret is a dj out of salt lake.

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Shout out utah.

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He says he and his wife have this thing that he calls it a sit down.

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So whenever he needs to go use the restroom he's like I gotta go have a sit down.

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Interesting okay, I mean, it's a good way to see right around your wife, right?

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well, I probably wouldn't say that For me.

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Anyway.

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Dude, I got to be clean all day, so I'll wait till that drop happens before I get the shower.

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This is a crazy conversation.

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I'm just, but you know I'm clean.

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That's a good point.

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I just can't like I feel dirty all day.

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You know what I mean.

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Not that I don't do it later in the day, but first thing in.

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I want to be as clean as possible, so I wait until that just hits this is crazy, but at least we know a little bit more about you.

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Yeah right, I'm dirty, I guess, but I love a Cottonelle XL.

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Shout out Cottonelle XL, cottonelle.

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Xl you think we can get a spot.

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Yeah, baby wipes, but they're not for babies, that.

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But they're not for babies.

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That's why they're XL.

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They're for men, like dude wipes.

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You can't flush those.

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Yeah, yeah, yeah, bro, no no On the front of the package, on the front of the package.

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Okay, I'll have to look at this.

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All right, I'll show you after the podcast.

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I got a pack in the restroom right here.

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I hide them in there, so you're not even your own pack.

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Yeah, but.

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I hide it in there in the public restroom.

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Hide it, yeah, wow this is getting so interesting.

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Wow, okay, maybe we need a sponsorship.

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What's it called?

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Cottonelle xl?

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Okay, shout out xl.

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Wow, that is impressive, impressive.

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Let's move on to some dj.

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Let's do it.

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You want to you want to talk about music first.

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You want to talk about you got a little gear item for me.

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No gear item today.

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No gear item.

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Okay, we can talk music.

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Let's do that.

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Let's do it.

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To talk about you got a little gear item for me.

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No gear item today.

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No gear item.

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Okay, we can talk music.

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Let's do that.

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Let's do it, okay, so, I'm a huge fan of having these tools where they're not like again, you download things and you're like okay, I don't know when I'm going to use this, but how can I make it different in the way that I'm playing?

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So?

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can I ask you a question?

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When you download something, are you putting it in a crate labeled like I might need this or like because I'll download something and I'll be like, oh, this is dope.

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And then it just gets lost in the ether, like where is it going when it comes to the library?

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this is not going to be a very creative name.

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I just call it a temp folder in my attempt I call it temp t-e-m-p.

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I like attempt better, but okay, and then.

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I figure out once I've played it a few times because I might dump it.

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It's temporary.

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I mean it's not permanently in there.

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So there's the song called Jackie Chan.

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Yes.

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Post Malone, tiesto that version specifically, I feel like it's been blended with everything.

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It has.

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It's got one of those things.

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So there with everything, it has got one of those things.

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So there's a version of it that has girls just want to have fun, which I've never really liked.

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Girls just want to have fun boy do, I hate it, I hate it for me.

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I just never liked the instrumental behind it.

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I just hate the song in general okay, as somebody that grew up in that era.

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I just was I, I.

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Even when I was a child I hated it okay, okay that song with this blend okay, maybe palpable, okay, look can we well, helen, okay, so I've been using that for a while, yes, and then a new blend came out with that same backing track just recently.

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I'll have to shout out the editor later.

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Yeah, right, but it's with last friday night, katie perry okay so I happen to go from girls just want to have fun, which I'm not going to show you here, but I'm going to show you this last.

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You're playing the're playing the original Girls Want to have Fun.

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No, I'm playing the blend With Jackie Chan, with Jackie Chan.

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Okay.

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Ended the blend of Jackie Chan with Last Friday.

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Night.

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Oh okay Worked flawlessly.

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It gave me the ability to keep the older folks on the floor, and segwaying into this made it not feel like we're going to be in retro the whole night.

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Do you feel like people still fucks with Katy Perry?

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Oh, a thousand percent.

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Yeah, me too, she's massive.

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Yeah, you still drop fireworks sometimes.

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No, not as much.

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I do Like an epic intro edit, like an icon edit Shout out icon and even like, if I don't do my standard, we found love, cannon blast yeah.

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That's a good one, because it's just you know the way the drop is it's fireworks yeah, I mean, I get, co2 is not fireworks, but it's a good one for that anyway.

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This is in key.

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Hold on, put saquon on the board by the way.

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Shout out, saquon.

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Here's something you need to know about brian b if you make an edit and that shit is out of key or even drifts out of key, you're dead.

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You're gonna get called out you're gonna get called out on the show which is a a huge podcast on episode three.

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And we're talking about great editors sometimes miss on this and I'm like how did that person miss?

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This is like.

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He'll send it to me and be like yo listen at 45 second mark what happens, and it drifts out of key.

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It's over for you.

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And I feel like guests.

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They don't know that it's out of key.

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They don't.

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They're not no.

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There's a stranger in my bed.

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There's a pounding in my head, glitter all over the room, pink flamingos in the pool I smell like a mini bar.

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Dj's passed out in the yard.

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Barbie's on, yeah, pre-chorus, here we go.

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Yeah, that's filthy.

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I'm telling you just having a quick edit of that.

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I'm literally forgetting how the instrumental part goes with the real song right now for Katy Perry, like that's how good it is.

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Damn, that's a good one, man.

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And using that as a tool with something else that already has a blend right just makes it feel like it's just like moving the night yeah, yeah, yeah, yeah, I really love that man.

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That's a gem there, for sure we'll put the pool where we got it from yeah, and all that in the in the show notes yeah, for sure, for sure.

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Love that man do.

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You have another one you want?

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to share with us right now.

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No, that was it, man.

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Let's talk about some questions.

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Let's do it Again, the value add is always going to be we're going to try and take a question from you guys, the listeners, and we're going to try and answer it to the best of our ability.

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All right, saquon, what do we got today?

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My man, you DJ Velvet Girl.

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So my top biggest issue is marketing slash advertising.

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I don't have a lot of money to spend on it, so I'm DIYing it.

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What is the best way to market myself?

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Social media, getting the word out about a self-thrown event?

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How Deploying SEO strategies?

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How Getting Facebook ads, question mark, using thumbtack or a combo of all of these things to get myself out there?

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So it's a lot to uh yeah it's a lot to digest, Jan.

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I would hate it.

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It's a long question, but I'll kind of break it down.

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I feel like this is in your wheelhouse.

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It is.

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I love marketing and I didn't go to school for marketing, but I do feel like number one.

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I'm passionate about it.

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I love to create content.

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Yeah, I definitely go through lulls, but I love it for the most part.

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I love to market myself personally, the company, whatever company it is, I definitely love to do that.

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You know, I think she is coming at it from a point of don't have a lot of money to spend right.

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I think that there are things that I definitely spend money on and things that I don't need to spend money on.

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I'll just touch on the things that I definitely spend money on and things that I don't need to spend money on.

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I'll just touch on the things that usually are going to cost you money first, maybe move these to the side for later, once you do kind of build your brand or start to stockpile some money.

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The SEO stuff is complicated.

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I think you would agree with that.

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Our friend Brian Lawrence Brian B-R-I-A-N.

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Lawrencecom, l-a-w-r-e-n-c-e dot com Brian Lawrence is godlike when it comes to this stuff.

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He built our website.

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He handles our SEO.

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This stuff is complicated.

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We've had him on different platforms with us before to talk about this stuff.

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There's so much going on on the back end that they're doing to try and get your page to show up higher.

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Table that one.

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What else let's also table.

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There was one other one I saw running Facebook ads or running ads in general.

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This is tough man.

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I don't know if you've ever really run ads yourself.

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I definitely pay people to run ads for my different businesses but like the back end is terrifying.

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It is so complicated and if you just give it $50 a day to run ads, the next thing you know you're just pissing money away.

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Throwing money in the wind.

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A day to run ads, the next thing you know you're just pissing money away, throwing money in the wind If you're not literally watching like okay, is the ad performing?

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Did the $50 I spent today convert to anything?

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Like any leads to the site?

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Like you have to watch it like a hawk.

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I mean that's as Dom would attest for Craig Eggers.

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That's pretty much what he does the majority of the day Testing new ads, running new ads, changing the beginning, you know, swapping the end to the beginning, the beginning to the end.

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Like it is super complicated.

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Velvet Girl table that one.

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But social media is, for the most part, free, right, and I think that not necessarily do you have to be making ads saying hey, book me, book me, whatever it is.

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You know, little mini mixes We've seen.

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I mean Brian could talk to this, I mean some of the people in his coaching course, some of my personal friends have literally built their careers off the backs of TikTok and Instagram and just doing little mini blends or live mashups or making funny videos about the wedding industry or the DJ business Social media for the most part, if you can just write it or be creative or get on ChatGPT and say, give me 25 ideas.

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You know, as a DJ in X city, that's, you know doing this type of events, they'll give you 25 great ideas right there.

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You know that you can do Throwing an event, I guess it's you know that could work, depending on what kind of events you want to do.

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Like, if I was going to throw an event, I would probably more market myself as a club DJ or you know somebody that can promote parties or come into a bar on a night where it's dead and bring my own audience.

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I'm not so sure about that one Thumbtack or any of those kind of gig booking sites I would stay away from.

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The people that are using Thumbtack are kind of preying on the people that are willing to kind of drive their price to the bottom, and also you're going to get as part two of her email that I didn't put up here.

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You're going to get a lot of scammers and spammers and hey, can I send you a check and you cash it and all that kind of weird stuff that goes on with the scams.

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Do you get?

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many of those, oh yeah I think a lot of them are going to come to you on text now, yeah, me too.

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It always starts with, hey, have you ever noticed that like?

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And now I've started like leading them on and I go, hey, is this john's friend, kevin?

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And I'll be like, yes, this is kevin.

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And then that kind of throws them a wrench because they want you to say, no, I'm not Kevin.

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Then they want to exchange pictures.

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It's always like a really pretty Asian girl.

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And then they want I'm not getting those, I'm not getting those, you're not getting those, you're not taking it far enough into the hole.

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Then they want to switch to WhatsApp.

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That's where they're going to ask you for money.

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And when they try to switch me to the relationship stuff for me and what I've been hearing from planners and just venues.

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When you do all this stuff, I mean you are a grain of sand and a huge sandbox.

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So, unless you're spending a significant amount of dollars to Facebook, ads or whatever like yeah you might as well just burn it.

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Right the money is not going to take you very far with that stuff, or it's a long game Right, like the social leads to eventually a booking Right, but anyway you were going to say about the networking, though is more front pacing, totally so.

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I would lean towards the things that are free.

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Is there a hotel or venue employee night that you can?

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play.

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Yeah, right, right.

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You know something where you can showcase your stuff.

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I mean, you don't even spend money, it's just time at that point.

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Yeah.

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Right, and they're seeing you do your thing.

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Yeah.

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So I would lean more towards that if money is a you know in short supply, because then it is just a matter of setting up your gear and playing and time Right.

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And I'll speak just briefly on this Not only could it be at a hotel or some kind of an industry function or a wedding function or a wedding show or whatever, or open house, new venue, whatever we have gotten so much good karma and love and traction for the brand of doing things, for truly like charity events, Whether it's the 13 mile of a heart marathon or some kind of cancer society, something, something ball or whatever you know just a fundraiser, Like there are times when it is okay and right and just especially if you're growing your brand to play for free.

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Well, and along those same lines, one other idea that we did.

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That was great.

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Now we tied it into our.

00:13:59.490 --> 00:14:11.126
I think it was our 20th year anniversary, but it was like we gave away a one event basically but we had so many people apply, we wanted to make the barrier a little bit higher than just like you know selecting somebody randomly.

00:14:11.126 --> 00:14:21.096
So we said hey, tell us why you should receive our free you know it didn't have to be a wedding Right Didn't have to be a wedding and people emailed us in they sent their story.

00:14:26.164 --> 00:14:26.370
And guess what?

00:14:26.370 --> 00:14:27.172
Those people became warm leads.

00:14:27.104 --> 00:14:28.559
Yeah, right, so like sure it took it a little bit further.

00:14:28.559 --> 00:14:28.761
Where did y'all do that?

00:14:28.761 --> 00:14:29.270
In florida, in florida.

00:14:29.270 --> 00:14:29.830
Yeah, so we did it for our 20th.

00:14:29.830 --> 00:14:31.092
Actually, you know, the person who won was in san diego.

00:14:31.092 --> 00:14:33.054
We had an office at the time in california too.

00:14:33.134 --> 00:14:40.280
Yeah, I love that it was me djing as the owner I don't know if she's a multi-op or not, but like it was great to be able to say, hey, we're going to throw all the bells and whistles in there.

00:14:40.280 --> 00:14:48.698
So it became a huge promotional thing and you know we got down to the three finalists and then we said, hey, the one that has the most engagement on the post.

00:14:48.884 --> 00:15:07.990
You know, we kind of like just made it like more hoops to jump through, but it prolonged the promotion, if you will, and the cost again was literally just one gig Me going out there doing it and my time I'm putting this all together.

00:15:08.009 --> 00:15:10.639
So, like those things, have a little bit more legs, especially if you're bootstrapping this with a limited marketing budget.

00:15:10.658 --> 00:15:11.179
That is good stuff, man.

00:15:11.179 --> 00:15:11.480
That is great.

00:15:11.480 --> 00:15:11.802
I appreciate it.

00:15:11.802 --> 00:15:12.585
Thanks for the question.

00:15:12.585 --> 00:15:16.440
We'll be putting out more ways for you guys to submit a question.

00:15:16.440 --> 00:15:17.946
The the website will be going up.

00:15:17.946 --> 00:15:20.971
I'll float like a google document or a google form out there.

00:15:20.971 --> 00:15:22.614
That's how we got got some of these first questions.

00:15:22.614 --> 00:15:29.154
Sometimes people just email me randomly and ask me questions, so if we can answer it together on the podcast, two heads are always going to be better than one.

00:15:29.404 --> 00:15:36.470
I would even say to the listeners who have a great marketing background shout out Mike Via and some of these other guys and ladies that do such a great job with that.

00:15:36.470 --> 00:15:37.350
What would you add to this?

00:15:37.350 --> 00:15:39.354
Put us in the comments to let us know what you think.

00:15:39.354 --> 00:15:42.820
Maybe we can help out velvet girl collectively yeah, good stuff.

00:15:42.940 --> 00:15:44.022
You want to put a bow on this one?

00:15:44.022 --> 00:15:44.863
Do it, hell.

00:15:44.863 --> 00:15:50.876
Yeah, thanks for watching, thanks for listening everybody, and we'll be back with another episode of beyond the dj booth.

00:15:50.876 --> 00:15:52.647
Thank y'all later you.

Wipe It Down: Fresh Mornings, Music Blend, and DIY DJ Marketing Hacks

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