Dec. 31, 2024
S2, Ep.2: Wedding Anthems and Business Beats
This is our first episode of our second season on Beyond the DJ Booth Podcast. We look back at our journey, rating our debut season a B plus. Listener feedback has been invaluable, pointing us towards longer episodes and more playful banter. Just like building an unforgettable DJ set, we explore how to keep our podcast fresh and engaging by resetting the energy and uncovering those forgotten tunes that make for memorable moments.
In this episode, we're turning our attention to the business side of things. Managing AV services at local venues opens up a world of opportunities and challenges. Imagine stepping into the corporate world on weekdays, providing essential AV setups and diversifying your income streams. We've learned from past experiences the importance of investing in quality equipment and smart delegation, and we're ready to share those insights with you. It's all about nurturing new connections with venues and planners to ensure a steady flow of gigs and never resting on our laurels.
When it comes to staying ahead in the industry, it's crucial to choose the right events and conferences. From DJX's legendary show floor to the intimate Pittsburgh DJ Summit, we break down the unique perks of each gathering. Networking and learning opportunities abound, whether it's the massive turnouts in Las Vegas or the innovative sessions at smaller conferences. These events aren't just about gear and gadgets; they're about connecting with like-minded professionals and gaining fresh perspectives. Join us as we navigate this vibrant landscape, offering you a roadmap to maximize your growth and inspiration in the DJ and entertainment world.
Make sure to head to our website www.beyondthedjbooth.com
Chapters
00:22 - Season Two Reflections and New Ventures
06:45 - Networking and Business Strategy Discussion
14:43 - Show Prep and Event Conferences
22:51 - DJ Show Networking and Education
Transcript
WEBVTT
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ladies and gentlemen, friends and family, we are back.
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Season two, episode two of Beyond the DJ Booth Podcast.
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What's up, brian B?
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What's up?
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Happy New Year.
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Feels weird a little saying that it feels weird why.
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It is coming out Batch content session, but it will come out early January.
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What'd you think about season one?
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I guess that would be my first question your true assessment as somebody that basically goes back and listens to all the episodes, cleans up the ums, the ahs, the awkwardness of it.
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Yeah.
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What's your assessment of season one beyond the DJ booth podcast?
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How do you feel I came?
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out a good, solid B plus, and I don't feel like I'm being too generous.
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No what I've noticed when you're doing a duo podcast there's chemistry of knowing when people stop talking not talking over someone.
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We had some moments like that, but for the most part I felt like it was super organic, like we didn't really have to fake the funk, as they say.
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What's been your feedback from the masses People either DMing you or messaging you or emailing you or whatever.
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The constant thing is wish they were longer.
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Yeah, I got that a lot too.
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I got a lot of we wish it was longer.
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Don't feel like you guys have to cut straight to the business part or straight to the meat, Like they like the bullshit back and forth.
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You know what I mean.
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It's like playing a show right.
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You kind of don't want to take them all the way to the edge where it's like, hey, we want you to stop.
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Now you do want them to kind of want more.
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That's to me a sign of a great show.
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Speaking of and I think you probably do it in a year span more often than I do, which is playing like a what I would consider a long dance set at a private event, and to me long would be three plus hours.
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We did it saturday 7 30 to 10 30 this past wedding and it's it's exactly what you're saying like.
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There has to be like an ebb and flow, or I love that term.
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You use all the time where you're like I use it to reset the room.
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I love that Like.
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Whenever you say that and I kind of was thinking about that as I was playing this past Saturday I was like, yeah, dude, I gotta, I gotta reset the room, you know, because you could either see, like you know, there was too many like 128 bpm type songs or something.
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I was like, all right, I'm just gonna kind of hard stop echo out of this and then drop back to like 78.
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This is when I knew I was like I feel like I'm firmly in control to be able to drop this.
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Uh, all I want for christmas is you mariah remix from scooter.
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I played like a verse and a chorus of it, but it kind of went over I mean, we were you know, 16 days from christmas, yeah well.
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I had a similar situation where the room needed a reset.
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Yeah.
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And this wedding I just did this past weekend.
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The names were odd Ashlyn, which isn't I don't hear that name very often, and the groom a total Southern name, wynn.
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Yeah, W-I-N-N yeah.
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And I was like, hmm, okay, and one of the things I haven't done a whole lot and I'm gonna start doing this was in florida in florida, okay, and I like to look for songs that have the name of the couple in there, okay, right yeah, and so I'm surprised this one didn't get in there, but it kind of came to me as I'm in the middle of the night.
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I'm like I need to reset this.
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We've been kind of going hardcore for a bit.
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So I literally like stopped the music and said and win was super like introverted, you know, not really wanting, I didn't want the, the spotlight on him, him and his mom's dance was like 60 seconds, yeah, at the most.
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But everybody loves the guy, like you could just tell everybody loved him, and so I go hey, you know, I was thinking about what to play for win tonight and I'm like I can't think of a better song and I dropped.
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All I do is win right right they went nuts and it wasn't even really.
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I think it may have been on their list but it wasn't like something that was like must play or anything like that.
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But I'm like how do you not drop that for this?
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Yeah they loved it, but it was like a room reset moment right for me of using a song that like what was that song?
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it's not very old, it's like win, win win, win, win, win.
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You remember that song.
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It's a hip hop song.
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I was going through all my music last night trying to find like forgotten bangers.
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Yeah, me and you were working on that just last week.
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I'll send you that, okay.
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If you ever do another wedding with win.
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It was like you could even have just played the chorus.
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Play it, cause you know, no, I just happened to be kind of scrolling through my library last night and it came up.
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All right yeah.
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Interesting I do love.
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All I do is win, though, as as a room reset, especially that fuse edit I have with the.
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We are the champions at the beginning.
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Oh, I don't know yeah.
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It works really well.
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All into it that we are the champion, no time for losing, and then it goes.
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All I do, oh, okay, okay people think you're doing it yeah, yeah you're a hero.
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I posted a reel the other day and this girl's like yeah you're cute and I'm like no, that was fuse made that, fuse made that anyway.
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When this drops yes it's either going to be on the Wednesday, which is January 1st, or the day before or two days before, whenever we decide to do it.
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But thinking of start of a new year, what's like something in the bun business, something that you always do to start your year off, and maybe you know this last year was an interesting year.
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I don't know if you felt it, we were off a little bit on our numbers Sure.
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So is there anything you're tweaking to kind of make up for what happened last year, to change it up just a little bit?
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Is there anything.
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So what's a consistent thing you do every time, every year, and what's one new thing you're going to try?
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The consistent thing is some sort of a.
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It's not necessarily business related, it's almost more just like mental health reorganization.
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So like I might come in here and just like change around the whole office wow and like clean up and everything, or just to the point where I'm like moving everything out, but maybe rearrange I guess, and then clean out, like the files from 2024, make new, you know folders for 2025 which has gotten to be less and less over the years, obviously as the digital age, yeah has trickled in Like clean the office, almost like spring cleaning if that makes sense, and is that like a January 1 thing or first Monday?
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It's just early.
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When people go back to work, which is, let's call it, like the 6th of January probably it would be around then.
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Okay, and just to kind of reset the year Business-wise not characteristically, but I am doing so this year you and I were talking about it a little bit ago Definitely adding some I don't want to call them enhancements, but definitely adding some other services Got it Including cold sparks and a small AV rig for a venue around the corner, almost exclusively for this venue.
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Right, for a venue around the corner, almost exclusively for this venue.
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They have so much business that is not being taken care of properly and the bigger AV companies here won't touch it.
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So if I kind of come in in that $1,000 to $2,000 for like a screen projector, one mic, maybe a podium, I'll be a hero.
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And it's weekday money.
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They have weddings Friday, saturday, sunday.
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So Saquon could go out and do it, I could go out and do it, randy could go out and do it.
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You sit on it for a few hours, make sure that their presentation's working, and I guarantee it's.
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Probably it could be an extra $20,000 to $40,000.
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That's how many corporate events they're doing a year.
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That calculate it and I'm and I'll I'll have 10 000 in it in the gear.
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Again, I don't want to really carry it all over, raleigh, sure, I don't want to get into, you know, video walls and line arrays or anything where I have to get on a ladder, right scaffolding or a lift, like it's very, very basic the whole room is 60 by 40 now you mentioned, uh, cold sparks as an enhancement last year.
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I would say the one you brought in was those audio books.
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I did, did those do?
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well, I would give it a C.
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So you made your money back, made money back on the first time.
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They went out 100%, even paying Randy to kind of edit the file down.
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Sure, we did, to be fair, run it on Black Friday and did really well with it.
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So we probably sold another 10 over Black Friday and instead of $350, I think we asked for $200.
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So again, I think that costs $200.
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You have an hour in cleaning up the file and that's about it.
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Is there a ton of money in it?
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No, but I mean it's worth having two or three of them.
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Sure, they just sit in that closet right there beside you.
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They have a little table tent that goes beside them and that's all we do.
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So with the cold sparks, you have a goal in mind.
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What would be a success with that one?
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I'm going to start with four and I think that a lot of places here are going to say it's not allowed indoors.
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If I had to guess and I'm going to just do them for the exit and probably do 400 a can, so 800 bucks for an exit for two of them.
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Or if you want four, you can get four.
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Now does that mean bringing another staff person?
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How does that work?
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100% Okay.
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This is where I failed the first time.
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There was two reasons that this failed the first time out the gate.
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I didn't know you got it before.
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I did.
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I had four before.
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One reason was they were just not a good brand.
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They were super cheap, Not good, Couldn't keep them running.
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Problem two was I was tasking the DJ with doing it, and tasking the DJ there's just too much.
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My guys don't have an assistant.
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When Saquon and I did it, he could do it.
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I'd say 15 minutes before the last song.
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I'd say go heat it up.
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I'm like let's get this going Now.
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As you know, I'm a both lighting fanatic.
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Everything I have now, all my lights, are both lighting.
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My cold sparks are going to be both lighting, and I'm going to buy the battery packs to go with these cold sparks so I don't have to be out there, you know, in the middle of the night running cables, looking for power, this, that and the other.
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I saw them run this past week at an event that I was a guest at.
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They're a little bigger than a cold spark, looks like a little platform.
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One cable boom.
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You charge up the base, put the can on top, hit the remote.
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All four of them went off.
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Yeah, I walked over, picked the whole thing up and walked right out While the party was still going on.
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Nobody even noticed he came through.
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You're kidding.
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No cables, no tape, no gaff.
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And is it going to double the cost of the investment?
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Probably, but to me it's going to be well worth it.
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Sure, I'll be the guinea pig on this, but I'm confident.
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What about you?
00:10:06.195 --> 00:10:06.515
What's going on?
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reset of 2025 Brian B policies.
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So I actually like to do it a couple of days before January 1st that awkwardness between the 25th of December and January 1, where nobody's doing jack shit, Brian B's getting after it.
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Well, I just know at that point where I'm going to land for the year.
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Yeah, yeah, yeah.
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So I'm usually doing like a lot of recon on what the last year was like who sent me the most leads, who booked me the most, what was the average ticket, like some of those metrics that you probably should be checking regularly.
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That I'm not.
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You know that I needed to do for like a year end assessment because I know that I'm not going to get any more shows between that 26th and the 31st, more than likely.
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So, I like to just kind of have a thought of how do I adjust, after I've seen those metrics to the next year, if I need to follow up with a couple planners or venues that I didn't get a whole lot in.
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So I like to like look at those then rather than waiting three weeks later finally looking at it and going wrong game plan.
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I'm kind of doing that ahead of the year to start.
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I like that Something new.
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I don't think it's new.
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I just have been a little lax on like making new relationships.
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I've been hanging on to the old ones, and so I really want to kind of go after a couple of new venues, new planners, just start to kind of increase the fold a bit and not be reliant on same old, same old.
00:11:12.466 --> 00:11:14.533
I'm a victim of that too we both are right.
00:11:14.573 --> 00:11:19.817
I mean because you, you get comfortable, you get in a click, especially you with engage, like you just know those people.
00:11:19.817 --> 00:11:23.346
You know the people you want to be around, but there's a new batch of people that always come and engage.
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Tonight I'm playing, you know, in a few hours for the Nace holiday party.
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Like I need to make it my goal, those first couple hours when people aren't dancing, to go around and talk to some of these newer people.
00:11:32.633 --> 00:11:32.794
Right.
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Because there's a whole group of 25 to 32 year olds that are entering this business in this new chapter.
00:11:38.960 --> 00:11:39.961
Right, I don't really know them.
00:11:39.961 --> 00:11:43.182
You know what I mean and I need to do better in just assuming shit.
00:11:43.182 --> 00:11:45.865
I'm Joe Bunn, everybody knows me, you know what I mean.
00:11:45.865 --> 00:11:48.126
That's a shitty attitude, To be fair.
00:11:48.126 --> 00:11:49.388
It's why I play the party.
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This party went off last year.
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I killed this thing last year and I intentionally killed it.
00:11:53.631 --> 00:12:01.841
So there are at the very least, if I don't, a guest.
00:12:01.841 --> 00:12:03.063
For the first part they had a band.
00:12:03.063 --> 00:12:08.291
Me and saquon set up a second system, you know, for the night time, the 11 to 1 late night.
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I mean, I intentionally went in there with the goal of, like, I'm gonna smash, this 150 year old house is going to be barely standing, and we just went after it and played it like somebody that was not a wedding dj, like I intentionally was, like man.
00:12:22.023 --> 00:12:24.126
These people hear the same shit every week.
00:12:24.126 --> 00:12:28.053
Yes, yeah you know the september and the blah, blah, blah and the.
00:12:28.053 --> 00:12:31.206
You know I was like let's play it like different both of these parties.
00:12:31.206 --> 00:12:34.077
I got zero dollars out of it right, but it's a showcase.
00:12:34.077 --> 00:12:34.840
You know what I mean.
00:12:34.840 --> 00:12:37.245
You do any things like that, oh yeah, all the time.
00:12:37.365 --> 00:12:38.777
Yeah, I try to do that.
00:12:38.777 --> 00:12:46.465
That's like the only way that I'll usually be a part of a networking thing is if I can do something that would showcase more than just playing background music.
00:12:46.575 --> 00:12:49.082
I know you do it at Engage like regularly.
00:12:49.082 --> 00:12:49.825
I got it coming up.
00:12:50.075 --> 00:12:53.426
I'm going next week and I'm not scheduled to do any of the main parties.
00:12:53.426 --> 00:12:55.582
I have an agency doing that.
00:12:55.582 --> 00:12:59.955
But, you better believe I'm going to be doing some kind of underground after party at some point.
00:12:59.975 --> 00:13:01.839
Yeah, like a suite or something like that absolutely.
00:13:01.859 --> 00:13:16.631
It's the best investment you can make, man a hundred percent, man, I mean I, I think that a lot of people know you kind of from that chapter of engage where you're like, okay, well, this party's over, but the brian b late night is in suite 225, totally, and just get after it.
00:13:16.631 --> 00:13:18.458
Yeah, I mean, you made a name for yourself doing that.
00:13:18.458 --> 00:13:28.999
And again, yeah, doing the networking, sure, and the music for the walk-ups and right, you know, the walk-offs, the walk-ups, emceeing ladies and gentlemen, presenting blah, blah, blah, like all that stuff.
00:13:28.999 --> 00:13:36.566
Just it goes a long, long way because I think so many people do it poorly when a planner or producer of a show see somebody do it.
00:13:36.626 --> 00:13:40.238
Well, right it's 10 business opportunities fly right there in your face.
00:13:40.238 --> 00:13:41.782
Thousand percent anyway are we talking.
00:13:41.782 --> 00:13:42.744
Are we talking question?
00:13:42.764 --> 00:13:42.945
today.
00:13:42.945 --> 00:13:43.567
Let's do it.
00:13:43.567 --> 00:13:45.158
Yeah, are we still doing the same format?
00:13:45.158 --> 00:13:45.640
I think so.
00:13:45.640 --> 00:13:48.855
Season two, okay, and this is a good one because it kind of leads into the next year.
00:13:48.855 --> 00:13:49.456
Yeah, it does.
00:13:49.456 --> 00:13:50.395
It's a great question.
00:13:50.515 --> 00:13:51.236
You know Billy Rears.
00:13:51.817 --> 00:13:52.157
I know him.
00:13:52.376 --> 00:13:53.256
Yeah, he's a cool cat.
00:13:53.256 --> 00:13:57.759
He's a barber too.
00:13:57.759 --> 00:14:04.041
What upcoming conferences are you looking into attending and what are the options out there?
00:14:04.041 --> 00:14:09.523
First off, before we get into this, I will say I think that there's too many things now.
00:14:10.062 --> 00:14:10.322
Really.
00:14:10.884 --> 00:14:11.783
Yeah, man.
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Because there used to be how many.
00:14:13.524 --> 00:14:14.605
Let's call it two.
00:14:14.605 --> 00:14:16.865
It was Mobile Beat, which is now Mex.
00:14:16.865 --> 00:14:18.005
Yeah, and it was.
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Dj Times which is now DJX, so you had one-on-one coast at the beginning of the year and you had the other on the other coast at the let's call it the end of summer.
00:14:28.149 --> 00:14:35.611
Those were the ones you needed to be at, and I feel like it's a little out of hand right now there's a lot, so you think that they're all chopping the pie?
00:14:35.631 --> 00:14:39.553
then I think the pie is just chopped up.
00:14:39.553 --> 00:14:43.436
I don't know.
00:14:43.436 --> 00:14:48.995
Man, we have a graphic that we're getting ready to put up of just what I did off the top of my dome this morning when you and I were talking about show prep.
00:14:48.995 --> 00:14:57.363
Now, to be completely fair, I didn't go deep dive down the rabbit hole, so if I missed somebody, please don't jump in my inbox and shit on me.
00:14:57.363 --> 00:15:05.144
I did this off the top of my head of what I've seen come up across my feed or the things that I've personally been to over the last 20, 30 years.
00:15:05.144 --> 00:15:09.355
Yeah, so if I missed yours, I apologize, but I think there's a lot.
00:15:09.355 --> 00:15:13.004
And we're not even mentioning LDI, which is like a lighting thing.
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I think that's going on right now in Las Vegas.
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It was a special event.
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You got the NACE national conference Right.
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That's not the same thing as the special event, is it?
00:15:20.139 --> 00:15:24.087
You got four to six Engage conferences that you could go to.
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There's some big Orlando wedding conference.
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I saw that Kristen Hubbard and another friend of mine here are speaking at, that's brand new.
00:15:30.408 --> 00:15:30.488
Yeah.
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So I'm not even mentioning five things right there.
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I just think people don't know where to go, don't know where to spend their money.
00:15:37.418 --> 00:15:44.586
So hopefully this list will help a little bit for somebody that's like Billy, that's a private event DJ, whether you're a multi-op, single op, whatever.
00:15:44.687 --> 00:15:45.788
Well, you want to go through them a little bit.
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Maybe you talk about the bents of each.
00:15:47.370 --> 00:16:02.583
Sure, I think that what you have to do as a show producer in these is really separate yourself as to like what you're known for, because if it's all the same, then you are cutting the pie and just chopping it up, if you are able to kind of say this is what we're going to tackle.
00:16:02.583 --> 00:16:05.830
As an example, djx is known for their show floor.
00:16:05.830 --> 00:16:08.736
Out of all of them, that's probably their calling card.
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